Your Chance to Win £125,000 

As Miele GB Celebrates 125 Years of Excellence

In honour of Miele's rich heritage and commitment to quality, our latest campaign, ‘Long Story Short: 125 years of Quality’, offers consumers the chance to win £125,000 and more.

Since its inception in 1899, Miele has been synonymous with enduring quality, performance, and innovation. Miele’s first product was a simple butter churn, designed to make life easier.  Now Miele creates state-of-the-art home appliances that can be controlled from anywhere via the Miele app.  This evolution reflects Miele's unwavering commitment to innovation and excellence, qualities that have remained constant throughout its history. This competition is a tribute to the brand's legacy, connecting its historical ethos with the cutting-edge features of its contemporary products.

From 1 May 2024 until 30 April 2025, consumers purchasing their Miele appliance will be offered the opportunity to enter into a draw with a chance to win a grand prize of £125,000. The grand prize draw will take place in July 2025.  In addition to the grand prize, Miele is offering monthly prizes where participants stand a chance to win one £150 voucher or one £250 Miele voucher which can be redeemed against Miele products or events.  

The promotion is open to customers in the United Kingdom and Republic of Ireland.

For more information and full terms and conditions visit: (GB) or (ROI & NI)

125comp Miele has launched special edition appliances for its 125 anniversary including a new cooling model and oven with AirFry function (above)

About the Author

Miele's range of washing machines, cooking appliances, vacuum cleaners, heat pump tumble dryers, and refrigeration appliances offer unparalleled benefits and performance. With German precision engineering, advanced technology, and a focus on sustainability, Miele appliances provide the ideal solution for those seeking top-quality, long-lasting, and eco-friendly household appliances. Whether you are looking for intelligent laundry solutions or precision cooking, cleanliness-conscious cleaning, or energy-efficient refrigeration, Miele has something to suit your needs and elevate your home experience. By choosing Miele, you not only invest in premium appliances but also in a more sustainable and responsible way of living. To explore Miele's extensive range of products, visit

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